Born in Sweden

Hex Winerack

Hex Winerack

Commercial

“OUR GOAL IS TO MAKE IT POSSIBLE FOR EVERYONE TO BRING A LITTLE BIT OF SWEDEN TO THEIR HOME”

For the release of Born in Sweden's new Hex Winerack, we were honored to produce a commercial. The storyline follows a wine-obsessed man who frequently hosts parties for his friends. One day, his winerack collapses under the weight of the many bottles, ruining his party.

In need of a solution, he turns to the modular Winerack from Born in Sweden, which saves the day. We went for a fun and accessible way to demonstrate the product's usefulness.

2019

YEAR:

Pepijn Tebrunsvelt

Director:

Born in Sweden

Client:

Loek Sijbers

Loes van Alphen

Lisette van Dam

Suzanne Dol

Starring:

Jan Verschuren

Petra Theunis